ABC Pulls Out All the Marketing (Pit) Stops With ‘Roseanne’-Branded NASCAR Race (Exclusive)

ABC/Adam Rose

ABC will promote its upcoming revival of “Roseanne” with a sponsorship at the NASCAR Xfinity Series Race on Saturday.
Michael Fishman, who plays D.J. on the series, will make an appearance at the Auto Club Speedway race to serve as Honorary Grand Marshal — the latest in a heavy marketing push for the highly anticipated revival.
The NASCAR sponsorship follows a trailer released during the Oscars that billed the show’s characters as “the family that looks like us, lives like us, and laughs like no one else.” The entire cast also appeared on an episode of “20/20” dedicated to the return of the show, during which star/executive producer Roseanne Barr explained her — and her character’s — support for President Trump.
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The revival will feature the cast from the show’s original run, including Roseanne Barr, John Goodman, Laurie Metcalf, Sara Gilbert, Fishman and both Beckys — Lecy Goranson, who originated the character and will play her in the revival, and Sarah Chalke, who will play a new character.
Johnny Galecki, who currently stars in CBS’ hit “The Big Bang Theory,” is also returning for a single episode.
Executive producing alongside Barr are Gilbert, Tom Werner, Bruce Helford, Whitney Cummings and Tony Hernandez. The series is from Carsey-Werner Television.

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“Ironside”Blair Underwood has done some memorable TV work, starting with his career-making role on “L.A. Law.” But his 2013 take on the Raymond Burr crime drama was yanked from NBC’s air even faster than you can say “LAX” or “The Event.”

“The Bionic Woman”A 2007 take on the “Six Million Dollar Man” spinoff, this NBC show’s original sin was casting “Battlestar Galactica” ass-kicker Katee Sackhoff as the recurring villain rather than the lead.

“Knight Rider”Like so much ’80s television, the original “Knight Rider” is over-celebrated. But NBC’s 2008 version lacked even the original’s dumb charms — and David Hasselhoff.

“The Returned”SundanceTV had an international hit on its hands with the French-language moody zombie thriller. An English adaptation was of course inevitable, but Damon Lindelof’s A&E remake never quite found its audience, despite gaining the support of critics. Luckily, the original French series is still ongoing.

“Melrose Place”The classic nighttime soap got a CW makeover in 2009, but the brand wasn’t enough to keep an audience interested, especially on a network that was doing rich young people drama better on shows like “Gossip Girl” and even “90210.”

“Gracepoint”Broadchurch captivated U.K. audiences with its tense murder mystery format, but when the U.S. tried to replicate its magic – with original star David Tennant in tow – it just never quite managed. Needless to say, Broadchurch is producing a third season, and Gracepoint was canceled after just one.

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“The IT Crowd”This hilarious British series that helped launch Chris O’Dowd’s career ran for four seasons. It’s American counterpart, not so much. The across the pond adaptation with Joel McHale was ordered to pilot but failed to get picked up at NBC.

“Dragnet”Jack Webb and Ben Alexander starred in the original 1950’s police procedural that became a major hit. Unfortunately, the Ed O’Neill and Ethan Embry reboot in 2003 failed to find similar success. It was cancelled after two seasons.

“Kojak”Another police procedural bound to be rebooted, Telly Savalas starred as the chrome-domed detective in the 1970’s series. Ving Rhames took the reins in 2005, but only made it nine episodes.

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