‘Fifty Shades Freed’ Whips Up $38 Million for Box Office Win


Universal’s “Fifty Shades Freed” led a trio of new releases at the box office, winning the weekend with an estimated $38.8 million from 3,768 screens.
It’s a solid result for the $55 million film, hitting tracker expectations of an opening in the upper $30 million range. It’s also just 17 percent down from the $46.6 million start scored by last year’s “Fifty Shades Darker.” As expected, critics panned the film with an 11 percent Rotten Tomatoes score, but opening night audiences gave it a B+ on CinemaScore, better than the C+ for the first film, “Fifty Shades of Grey,” and matching the grade scored by “Darker.” As has been for the “Fifty Shades” series, opening night demographics skewed young and female, with 75 percent being women and 55 percent being under the age of 30.
The film is expected to get one more solid box office jolt on Valentine’s Day this Wednesday before ceding the spotlight to “Black Panther.” Internationally, “Freed” has made $98 million from 57 markets, with Germany being the top market with a $10.7 million start. That gives “Fifty Shades Freed” a global start of $136.9 million, pushing the lifetime gross for the “Fifty Shades” trilogy to $1.085 billion.
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In second place is Sony’s “Peter Rabbit,” which has hopped above tracker expectations with a $25 million opening from 3,725 locations. Projections had the film starting in the $18-22 million range, but this start will match the one made by Sony’s last animated entry, “The Emoji Movie.” Critics were mixed in their reception with a 58 percent RT score, while family audiences gave it an A- on CinemaScore.
In third is Clint Eastwood’s true story thriller “15:17 to Paris,” which was released by Warner Bros. and Village Roadshow and hit tracker targets with a $12.6 million start from 3,042 locations, though that is still somewhat low considering the film’s $30 million production budget. According to CinemaScore demos, opening night crowds heavily skewed older with 57 percent being over the age of 50. Audiences were tepid on the film with a B- grade on CS, while critics gave it a thumbs down with a 20 percent RT score.
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Taking fourth place is “Jumanji: Welcome to the Jungle,” which added $9.9 million in its eighth weekend to push its total to $365 million. It is $24 million away from matching the $389 million made last summer by “Guardians of the Galaxy Vol. 2,” and $8.5 million away from passing the unadjusted domestic total for “Spider-Man 2,” which would make the film Sony’s second-highest grossing film in North America. Development of a sequel was announced earlier this week.
Rounding out the top five is “The Greatest Showman” with $6.5 million in its eighth weekend, bringing its domestic total to $146 million. The film is expected to pass “La La Land” and its $151 million domestic cume this coming week.


18. “The Incredible Hulk” (2008)  
Released just five years after Ang Lee’s “Hulk,” this second attempt to make a leading man out of the big green Gamma-radiated creature proved to be similarly disappointing. If we’ve learned anything from the Avengers movies, it’s that Bruce Banner works best when he’s a supporting character (and when he’s played by Mark Ruffalo).

17. “Ant-Man” (2015)  
While this movie deserves credit for not putting the fate of mankind on the line — the stakes are more child’s-toy-train-sized — the film’s stabs at humor seem overplayed, and little of Paul Rudd’s natural charm comes to the forefront of what should be a breezy caper. We can only wonder what Edgar Wright’s original version might have been like.

16. “Thor” (2011)  
Director Kenneth Branagh nails the thee-and-thou of the Asgard segments, but the small town where the climax plays out is one of the screen’s cheesiest fake cities since the terrible 1980s “Supergirl” movie. On the upside, actor Chris Hemsworth demonstrates a twinkly wit in this thunder god adventure, matched with impressive brawn.

15. “Iron Man 2″ (2010) 
The best MCU movies do a good job of distracting you from all the setting-up of future franchise entries; this one offers so much empire-building that it might as well have a “Pardon Our Dust” sign on it. Still, the first appearance of Scarlett Johansson as the Black Widow, dispatching a hallway’s worth of opponents, made an unforgettable impression.

14. “Captain America: The First Avenger” (2011) 
Much as he did in “The Rocketeer,” director Joe Johnston excels at portraying the gloss of the 1940s, although the characters aren’t nearly as vivid as the USO bunting. But fear not, true believers — Cap’s onscreen adventures got way better in his subsequent solo and team movies.

13. “Thor: The Dark World” (2013) 
Firmly average, yes, but an improvement on its predecessor and a straight-up good time, skillfully balancing superheroics, second bananas, entertaining villains and the occasional killer one-liner. By no means a cornerstone of the MCU, but this one, mostly, works.

12. “Iron Man 3” (2013) 
Director and co-writer Shane Black doesn’t always have the tightest grasp on the story — what does the nefarious Extremis do again, and why? — but he shows off his skill at witty banter (which Robert Downey, Jr. can perform within an inch of its life) and breathtaking action (a mid-air rescue of a dozen passengers who have just tumbled out of Air Force One).

11. “The Avengers: Age of Ultron” (2015)   
It’s always fun when the band gets back together, but it’s also difficult to recapture the magic of that first time. This sequel offers plenty of excitement and Joss Whedon-scripted badinage, but it’s also a little overstuffed with supporting characters and set-ups for the next round of MCU movies. Lovers and haters of superhero movies can both find bolsters for their arguments here.

10. “Guardians of the Galaxy Vol. 2” (2017)  The band is back together, and they’re as bristly hilarious as in their first outing, but overall this sequel feels like it’s just vamping (entertainingly) until the next major plot shift in the MCU. Kurt Russell pops up as Ego the Living Planet, who claims to be the long-lost father of Peter Quill/Star-Lord (Chris Pratt), and while the movie is more concerned with character and emotion than plot, not all of the moving moments ring true.

9. “Thor: Ragnarok” (2017) 
Director Taika Waititi (“Hunt for the Wilderpeople”) strikes a delicate balance between breathless action and fate-of-the-universe stakes on one hand and tongue-in-cheek silliness and snappy banter on the other. Luckily, he’s got Chris Hemsworth, who excels at both, surrounded by the witty likes of Tom Hiddleston, Mark Ruffalo and franchise newbies Tessa Thompson, Jeff Goldblum and a gloriously over-the-top Cate Blanchett.

8. “Captain America: Civil War” (2016)  
The plotting and pacing aren’t as tight as in “Winter Soldier,” but if you’re looking for dark human conflict and rousing superhero-on-superhero action, this movie does a whole lot right that “Batman v. Superman: Dawn of Justice” did wrong.

7. “Iron Man” (2008) 
It all starts here — a superhero origin story for literalists who can’t get behind exploding planets or radioactive spiders. Jon Favreau, then most famous for directing “Elf” and writing and co-starring in “Swingers,” seemed an odd choice for the material, but he knows how to give us both the characters (played by Downey and Gwyneth Paltrow with panache) and the ka-blam.

6. Black Panther (2018) 
While Chadwick Boseman’s titular African king-superhero takes something of a back seat to a troika of fascinating female characters — played by Lupita Nyong’o, Danai Gurira and Letitia Wright — the movie nonetheless overflows with excitement and rich backstory. (And Michael B. Jordan’s Killmonger ranks among the franchise’s greatest villains.)

5. “Spider-Man: Homecoming” (2017)
Less guilt-driven and haunted than previous iterations of the character (on the page or screen), Tom Holland’s Spider-Man has enough on his plate dealing with his superhero growing pains. Hungry to join The Avengers but still grappling with all he has to learn — he’s only 15, after all — our hero faces off against blue-collar bad guy The Vulture (Michael Keaton, Birdman at last) in an adventure that’s breezy and funny while also featuring genuine stakes, terrific characterizations and wonderfully detailed casting. (You gotta love a teen movie that works in Zendaya, Tony Revolori, Abraham Attah and J.J. Totah, plus scene-stealing newcomer Jacob Batalon.)

4. “Doctor Strange” (2016)
It would be all too easy to make the spell-casting Master of the Mystic Arts look ridiculous on the big screen, but somehow director Scott Derrickson and his crew gave us a version of surgeon-turned-magician Dr. Stephen Strange (Benedict Cumberbatch), who seems at home in the real world, rubbing shoulders with the Avengers, and traversing trippy, eye-popping dimensions where none other could go.

3. “Guardians of the Galaxy” (2014)  
Breezy, flippant and soaking in the super hits of the ’70s, this comedy adventure is something of an outlier — both tonally and geographically — in the Marvel Universe. Still, whether or not Rocket Raccoon and Black Widow ever cross paths, this star-spanning saga was a reminder that there’s more than one way to tell a superhero story.

2. “Captain America: The Winter Soldier” (2014) 
Aggressive patriotism meets anti-government paranoia in this exciting tale that pits the Captain against labyrinthine conspiracies. It also turns out that Steve Rogers is way more interesting displaced in time in the 2000s than firmly at home in the 1940s. And you will believe The Falcon can fly.

1. “The Avengers” (2012)  
Still the gold standard of the MCU, this movie reveals that Joss Whedon gets comic books down to their DNA, in the same way that Steven Spielberg and George Lucas were fluent in the language of serials in the “Indiana Jones” movies. Putting all these heroes in one room (or helicarrier, anyway) yielded terrific results, even if the film’s success led to the all-superheroes-all-the-time ethos of contemporary Hollywood.

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TheWrap critic Alonso Duralde orders the MCU, including “Black Panther”

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