Lady Doritos? Pepsi CEO Floats Separate ‘Snacks for Women,’ Internet Won’t Bite



Funky Tee/Creative Commons

One of America’s favorite snacks, Doritos, is facing some backlash after the Super Bowl, and it isn’t because of an ad.
Indra Nooyi, the CEO of PepsiCo., talked about developing separate “snacks for women” on a recent episode of the Freakonomics Radio podcast. And Twitter finds that hard to swallow.
Nooyi said that while men love Doritos, everything from licking their fingers and pouring the bag out to reaching the tiny crumbs and scraps lingering in the bottom, women like to enjoy their snacks differently.
“Women would love to do the same, but they don’t,” Nooyi said. “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
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She added that PepsiCo. is looking at designing and packaging “snacks for women” with the intent to launch the products soon.
“For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse,” Nooyi said.
Women on Twitter took issue with the idea of a snack specifically designed for them, as though it made light of the fight for gender equality in the culture and the workplace.

Women: We want equal pay, respect, right to our own bodies.Men: We hear you! Have some Lady Doritos. pic.twitter.com/HBF4iuRxm7
— Jinath Hyder (@Jinath_Hyder) February 5, 2018

DRAPER: See, gentlemen, you’re not selling chips. You’re selling dreams.
*flips over a poster of a woman shamefully eating crunchy chips in a hall closet while another proudly eats hers in the kitchen*
D: Lady Doritos: for the woman who doesn’t want to eat her chips in a closet
— Shea Serrano (@SheaSerrano) February 6, 2018

Women: We want equal pay for equal work and an end to sex discrimination in the workplace.
Society: Here’s a bag of Lady Doritos so you won’t have to crunch too loudly in front of your male colleagues.
— Marie Connor (@thistallawkgirl) February 5, 2018

Women would rather have affordable feminine hygiene products and contraception but instead we get Lady Doritos.
— Shea (@iamsheajenkins) February 5, 2018

Lady Doritos sums up sexism in one chemically-flavored, chewy package.
Women are not to be heard.
Men can be heard.
Women are not to be messy.
Men can get as messy as they like.
Women are to settle for less.
Men have no need to settle.
— Isa-Lee Wolf (@IsaLeeWolf) February 5, 2018

Instead of Lady Doritos, Doritos should create a tortilla chip so loud, it shatters glass ceilings and the patriarchy
— (((Mark Campbell))) (@MrWordsWorth) February 5, 2018
PepsiCo. has not yet responded to TheWrap’s request for comment.

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This spot for the shoemaker outraged animal lovers and was accused of promoting abuse for promoting dog racing. More than 100,000 people signed a petition to get the ad pulled from from the Super Bowl, but it aired any way.

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Racism was the charge leveled at SalesGenie for this ad featuring a pair of animated pandas who work in a bamboo furniture store and sport hyperbolized Chinese accents. It was pulled from the airwaves following the Super Bowl.

HOLIDAY INN (1999)
Holiday Inn came under fire first by transgender advocates when it ran this ad comparing the $1 billion worth of upgrades at its hotels to gender reassignment surgery. The commercial was cut shortly after the Super Bowl.

84 LUMBER (2017)
Just weeks after President Trump’s inauguration, 84 Lumber made an ad depicting a group of Latin migrants on a journey to America before coming face to face with an imposing border wall. Fox deemed the conclusion of the ad “too controversial” and aired an edited, 90-second version without a wall, with the ad directing people to a website to watch the full version.

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Animal abuse, racism, anti-gay sentiment — they’re not just for football players anymore!

GODADDY (2015)
In the ad, a puppy falls off a truck and hearteningly finds its way home. The seemingly sweet commercial shocked viewers as the owner then sells the puppy. Outrage ensued, forcing GoDaddy and ad agency Barton F. Graf to remake the spot, dog-free.

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